Here are images of my initial sketches and visual experiments I did during the designing stage of my project.
My plan is to create a long static image and animate the camera panning across the image to reveal certain elements. To create contrast in order to make it stand out I wanted a white background with dark text and illustrations and bright images.
Here are some animations and images of the visual/animation style I want to create.
This typography is almost exact to the style of illustration I create and to the visual examples I have already created thus far. The animation style is simple and would work very well with my project.
Below is an example of how I want my camera to work. The camera is focusing on one section of doodles at a time but when you get to the end an pan out, the doodles are all a double page spread and the camera has been panning across. This is how I want to animate my project, by designing it first and having the camera pan over certain sections and have some of the illustration/doodles animated.
I really like in this one below how the objects are drawn on first and still and then as soon as they have been drawn they pop to life.
Mixing live action/photography with the doodle design style:
Today I got feedback on my project from some people from various industries (motion graphics designers, producers, previous students and brand designers). Below I have recorded the comments made and then come up with a plan on where to go from this point and what to work on over the next few days.
Really good content; funny and engaging
The style you have chosen is suited to the content and what you are trying to communicate
Your idea is clear and you know who you are targeting and what message you are trying to get across to your audience
You should research existing videos that you like or contain the same visual style, animation style you are aiming for etc. just to get some inspiration of what you want your final video to look like.
Your stages are clear and act as a solid base for your script but I think you should create a crude animatic or storyboard to show what words or sections you want to emphasise and how you want the camera to work. This way you can filter out what doesn’t work and decide that elements you will need to animate what which parts can stay as still image.
Have you considered what photographs/still images you will include? Doing an animatic will help you figure this out.
Biggest concern is timing. You need to dedicate certain amounts of time to different sections in order to ensure you can finish on time.
Really good idea having the film able to work as one and also be split into individual stages and work on other social media platforms such as Instagram. It reaches more people and will also allow you to produce your film in smaller chunks which will be more manageable.
If timing is a concern you can create one stage and fully finish it and deign the other stages but having one stage finished will allow people to see how the others would work.
Plan for the next few days:
Look at existing animations and find what I like and ones that have similar styles to my project.
Create an animatic and decide what words I want to emphasise or animate.
Decide what imagery I can have in each of the stages.
Another one of the visual styles I wanted to look at further was mixing photography with a doodle/notebook style. So here I have created a short stop motion experiment mixing photography and line drawings.
I think this style has the potential to be quite funny and work well with the script and appeals to my audience. I do think the style needs a lot of work and I would want the doodling to have a much more fluid motion, so next I should try mixing the doodling/line drawn elements into the photographs using after effects and use the stroke effect to get the line drawn elements appear on more fluid (same drawing on effect as used in the blue print intro experiment).
One of the visual styles I wanted to explore more was the blue print / manual style so I followed an online tutorial by video copilot on how to get a blue print effect on type.
It was time consuming but I think it looks great and the style is effective. Even though I think the serious, technical style in contrast with the humourous script could work well, I do think this style is limiting and once it is done on the title and then repeated for all of the stages, it may become boring or same-y.
In relation to the other two styles, it has the least potential for humour, which is my main intent and may be the least appealing to my main focus target audience.
Research Question: How can I use graphic design and graphic moving image to effectively communicate what social anxiety is and how socially anxious people behave.
Audience: 16-35 year olds
Outcome: 1 minute film acting as ‘a 5 step guide to having social anxiety disorder’
1-I wanted to look further into my audience and try and create a criteria for my film based on my audiences needs. Here is a picture of pages in my sketchbook showing this work.
2-I want my script to be humorous, but the 5 ‘steps’ must be informative and communicate the symptoms of SAD and how people with SAD behave. To inspire my script, I looked at people’s personal experiences of social anxiety by looking on forums, reading self-help books, asking people who I know have SAD and I also looked at the symptoms and behavioural patterns of people with SAD by looking at more medical websites. Here is a picture of one of the books that have helped me come up with my script:
3-My way of creating the script was doodling down possible ‘steps’ individually. When I was stuck for inspiration on making the steps humorous, I looked at existing comics to see how they made their scripts funny. This picture is an example of one of the ‘steps’:
4-Get feedback from my script ideas:
Some helpful comments:
Don’t try be too funny as it looks like you’re making fun of people who have social anxiety d
The ones that are the funniest are the ones that are like mini conversations i.e. bed time? no! time to… or the ones with examples after them.
Don’t have too many long ones. Have a mixture of the short snappy ones and then maybe two longer ones.
Some of them don’t really tell me what social anxiety disorder is? is that the aim of your film? Because I am learning how I can act socially anxious, is that the aim?
Below is a picture of the most liked ‘step’.
5-Created three mood boards of the styles that could work a ‘guide on how to have social anxiety disorder.
Current state of development: I am currently experimenting with testing out one of my ‘steps’ in the three different styles (shown above in the mood boards). I am doing this so I can see how they look, how complicated or easy they are to create and which style looks the most aesthetically pleasing.
Seeing how easy they are to create will determine if they are achievable in the timeframe I have and also if I need to do any further tutorials to increase my skills using that animation technique.
My biggest problem at the moment: My problem at the moment is the story board and working out how each of the steps will connect with each other to create a film that flows easily. Even though I have a rough idea of what will happen during each ‘step’ as I haven’t yet decided on a specific design style yet, it is hard to work on the story board.
If anyone has any examples of existing animations that have good links between separate sections they would be epically appreciated as I am really struggling with this.
What are the next three steps in your development process?
Finish experimenting with the three design styles
Decide on the style I am going to move forward with
Create a detailed story board factoring in the chosen design/style and how I will transition between each step.