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Major Project and Visual Summary References

Suspect America – I looked at this one as it was a similar illustration style and I loved the use of textures in the black and white areas.

Party Survival Guide for Introverts – I looked at this one as it is on a similar topic and I researched animated infographics. I loved the tone and the use of the numbers to keep the viewers attention throughout. I tried to do this in my output.

McBites Little World – I referenced this example as it is a mixture of doodles and photography! I love how the doesn’t move until the very end but it still suggests it is moving by the surrounding doodles. I also like how the doodles make the mcbite, which is something small, into a meteor from out of space which is something big.

Red Bull Doodle – I looked at this one as it was using doodles. I liked how to camera followed the doodles as they drew on and how the lined paper background moves with the camera giving the impression they are on an actual piece of paper. I also did this in my output.


Design take 3

I wanted to make my designs look more hand-drawn.
I went back to experimenting with the visuals and doodles as well as drew my own type so I could scan it in and re-draw in Illustrator.


5 step guide 5 sketch 5 draw 4 sketch 4 draw 3 sketch 3 draw 2 sketch 2 draw 1 sketch P1140700



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After this I went and transferred my designs onto the computer and this is the results and progression:

SignBike and safety

When working in After Effects I added text safe and action guides to ensure no text would get lost. Text safe action safe Title

After looking at my Film Criteria list I realised I needed to use a square format as this meant it would take up more of the smaller screen and this was a common format used in online videos on social media. 

On facebook

I decided to try use different food as wheels to suggest comfort eating;

Oreo bike Donut bike

I decided to go with the donuts as they’re brighter and stand out more. I also intend to rotate the wheels during animation and think the detail in the darker objects will get lost when rotating.

I also thought I should emphasise the numbers more;

No.4Title pink

I also played around with the line thickness and applying the Turbulant Displace effect onto the lines to make them look wiggly and hand drawn. (first two images have the effect applied).Wiggly lines thickerWiggly linesScene 2Scene
I also tried adding paper textures to emphasize the hand-drawn ideas; 


New design


Design take 2

I tried to get more of a consistent doodle feel with my illustrations so re-designed the opening titles;

Screen Shot 2015-10-06 at 23.29.06

I also did a moving test to see how it could be animated;

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Although I think it looks great and has more of a consistent doodle when I viewed the design on social media (above image) I don’t think it stood out and caught people’s attention.

I think I need to add some colour to the designs. I also want my designs to have a more hand made feel to them so I have considered ways I could create this;

  • Add a paper texture
  • Make the lines more wiggly/un-perfect
  • Make the strokes thinner
  • Hand draw my own type, scan in and re-draw in Illustrator

Sketches & Experiments.

Here are images of my initial sketches and visual experiments I did during the designing stage of my project.

Initial sketches:

cake Drawings dry mouth Harry potter and the phone call Overthing Everything Public Attention Symptoms Title02AvoidImage0001-2Image0003-2Monsters Scan 01Monsters Scan 02Monsters Scan 03Monsters Scan 04Monsters Scan 05Monsters Scan 06Monsters Scan 07MonstersNO SignNope train 01Nope Train 02Nope Train Scan 01Nope Train Scan 02Number 1Number and monster sketchesNumbers 02Numbers 03Numbers sketches 03Numbers sketches


My plan is to create a long static image and animate the camera panning across the image to reveal certain elements. To create contrast in order to make it stand out I wanted a white background with dark text and illustrations and bright images.

Below is my first draft of my design.

How to be socially anxious 2

Looking at my designs I don’t really feel they have a consistent ‘doodle’ feel to them and I don’t think they’re very appealing.

So from here I will go back, starting with the title and try to get more of a doodle style.

Mind mapping the script

My next stage was the get an idea of what words I wanted to emphasise and what imagery I could use to visualise my script.

1. Avoid Eye Contact00.1brainstorming

2. Treat simple daily tasks like epic adventures
00.2brainstorming 3. When Faced with public attention resort to the following:00.3brainstorming 4. Time for bed? NOPE!…00.4brainstorming 5. Overthing Everything

00.5brainstormingThe next stage is to start sketching and creating my designs.


Contextual References for Major Project Definition.

During researching for unit 2.2 and 2.3, I came across the following work that I found to be successful, inspiring and good design practice.

1. Guide to Understanding the Introverted by Schroeder Jones. 

Jones made this comic as a way of explaining exactly why introverts behave the way they do. I feel this piece of design reaching the same target audience as I aim to reach.


2. The Socially Awkward Penguin

An advice animal image macro series featuring a penguin lacking both social skills and self esteem. The text typically narrates uncomfortable life situations that highlight a clumsy or inelegant reaction.

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3. Reality VS How It Feels With Social Anxiety.

Shea Strauss is an illustrator and design and works for College Humour, a leading online entertainment company. She created a series of illustrations that visualise how socially anxious people perceive certain social situations. I think this piece is great as it is funny, honest and shows a great comparison which communicates the fear and anxiety these people experience in this situations.

Hilarious-illustrations-shows-us-what-it-feels-like-to-have-social-anxiety2 Hilarious-illustrations-shows-us-what-it-feels-like-to-have-social-anxiety3 Hilarious-illustrations-shows-us-what-it-feels-like-to-have-social-anxiety11 Hilarious-illustrations-shows-us-what-it-feels-like-to-have-social-anxiety41 Hilarious-illustrations-shows-us-what-it-feels-like-to-have-social-anxiety61

4. Party Guide for an Introvert by Wellcast.

Welts are a twice-a-week show who explore the physical, mental and emotional paths to wellness with an emphasis on education. This video was published on Youtube and is a 5 step guide for introverts on how to cope being at large parties. I think the topic is very similar to mine so it good to see what kind of existing work there is out there.

5. Mindfulness Helps Reduce Social Anxiety by Kyle MacDonald

This infographic shows how mindfulness helps the anxious mind in order to bring more clarity and focus.

Screen Shot 2015-06-22 at 14.40.19

6. A Guide to Becoming a Pirate by David Soames

I like these funny designs as they are sarcastic but highlight stereotypical key features of the subject (in this case the stereotypical physical aspects of a pirate). I think this could be good to use in my work as I can highlight the stereotypes of social anxiety and then visualise them to explain why SAD people act this way.

Screen Shot 2015-06-22 at 13.57.32

7. Truth Facts

Truth Facts are a series of charts and infographics communicating funny issues and situations that happen in our modern lives. I love the simple design and colour pallettes and I especially like the examples which compare what people think to what people actually mean as this is an idea I will be experimenting during unit 2.2.

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I have talked about some of these examples in my Major Project Definition as they have definitely influenced my approach and design thinking towards my Major Project.

A How To Guide on Having Social Anxiety Disorder

One of my ideas was to create a How to guide on being socially anxious or having social anxiety disorder.

The script would be a number of steps for example :

1. Fear small talk.

2. All conversations must include atleast one awkward silence and end abruptly.

3. Must always receive the wrong food order but never correct them, and proceed to eat wrong order pretending it is no big deal.

Below is an experiment that tries to visualise this idea.

I think the experiment itself is cute, but possibly appeals to ages younger than that in my target audience. I do really like the narrative however and want to develop this more in unit 3.