All posts by Rachel Marie Salter

Mind mapping the script

My next stage was the get an idea of what words I wanted to emphasise and what imagery I could use to visualise my script.

1. Avoid Eye Contact00.1brainstorming

2. Treat simple daily tasks like epic adventures
00.2brainstorming 3. When Faced with public attention resort to the following:00.3brainstorming 4. Time for bed? NOPE!…00.4brainstorming 5. Overthing Everything

00.5brainstormingThe next stage is to start sketching and creating my designs.


A guide to having Social Anxiety.

1) When faced with public attention resort to one of the following:

  • Sweating
  • Heart pounding
  • Shaking
  • Dry mouth

2) Avoid Eye Contact.

3) Treat simple daily tasks as epic adventures. e.g Harry Potter & The Telephone Call.

4) Overthink Everything. Yep, everything!

5) Time for Bed? Nope. It’s time to stay up and think of all previous embarrassing social encounters from the last ten years.

Major Project Summer Update!

Research Question: How can I use graphic design and graphic moving image to effectively communicate what social anxiety is and how socially anxious people behave.

Audience: 16-35 year olds

Outcome: 1 minute film acting as ‘a 5 step guide to having social anxiety disorder’

Project Development: 

1-I wanted to look further into my audience and try and create a criteria for my film based on my audiences needs. Here is a picture of pages in my sketchbook showing this work. 


2-I want my script to be humorous, but the 5 ‘steps’ must be informative and communicate the symptoms of SAD and how people with SAD behave. To inspire my script, I looked at people’s personal experiences of social anxiety by looking on forums, reading self-help books, asking people who I know have SAD and I also looked at the symptoms and behavioural patterns of people with SAD by looking at more medical websites. Here is a picture of one of the books that have helped me come up with my script:


3-My way of creating the script was doodling down possible ‘steps’ individually. When I was stuck for inspiration on making the steps humorous, I looked at existing comics to see how they made their scripts funny. This picture is an example of one of the ‘steps’:


4-Get feedback from my script ideas:

Some helpful comments:

  • Don’t try be too funny as it looks like you’re making fun  of people who have social anxiety d
  • The ones that are the funniest are the ones that are like mini conversations i.e. bed time? no! time to… or the ones with examples after them.
  • Don’t have too many long ones. Have a mixture of the short snappy ones and then maybe two longer ones.
  • Some of them don’t really tell me what social anxiety disorder is? is that the aim of your film? Because I am learning how I can act socially anxious, is that the aim?

Below is a picture of the most liked ‘step’. 

IMG_66725-Created three mood boards of the styles that could work a ‘guide on how to have social anxiety disorder.

Vector Infographic 


 Notebook Doodle/Photography IMG_6684


Blueprints/Instruction Manuals

Current state of development: I am currently experimenting with testing out one of my ‘steps’ in the three different styles (shown above in the mood boards). I am doing this so I can see how they look, how complicated or easy they are to create and which style looks the most aesthetically pleasing.

Seeing how easy they are to create will determine if they are achievable in the timeframe I have and also if I need to do any further tutorials to increase my skills using that animation technique.

 My biggest problem at the moment: My problem at the moment is the story board and working out how each of the steps will connect with each other to create a film that flows easily. Even though I have a rough idea of what will happen during each ‘step’ as I haven’t yet decided on a specific design style yet, it is hard to work on the story board.
If anyone has any examples of existing animations that have good links between separate sections they would be epically appreciated as I am really struggling with this.

 What are the next three steps in your development process?
  1. Finish experimenting with the three design styles
  2. Decide on the style I am going to move forward with
  3. Create a detailed story board factoring in the chosen design/style and how I will transition between each step.


Contextual References for Major Project Definition.

During researching for unit 2.2 and 2.3, I came across the following work that I found to be successful, inspiring and good design practice.

1. Guide to Understanding the Introverted by Schroeder Jones. 

Jones made this comic as a way of explaining exactly why introverts behave the way they do. I feel this piece of design reaching the same target audience as I aim to reach.


2. The Socially Awkward Penguin

An advice animal image macro series featuring a penguin lacking both social skills and self esteem. The text typically narrates uncomfortable life situations that highlight a clumsy or inelegant reaction.

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3. Reality VS How It Feels With Social Anxiety.

Shea Strauss is an illustrator and design and works for College Humour, a leading online entertainment company. She created a series of illustrations that visualise how socially anxious people perceive certain social situations. I think this piece is great as it is funny, honest and shows a great comparison which communicates the fear and anxiety these people experience in this situations.

Hilarious-illustrations-shows-us-what-it-feels-like-to-have-social-anxiety2 Hilarious-illustrations-shows-us-what-it-feels-like-to-have-social-anxiety3 Hilarious-illustrations-shows-us-what-it-feels-like-to-have-social-anxiety11 Hilarious-illustrations-shows-us-what-it-feels-like-to-have-social-anxiety41 Hilarious-illustrations-shows-us-what-it-feels-like-to-have-social-anxiety61

4. Party Guide for an Introvert by Wellcast.

Welts are a twice-a-week show who explore the physical, mental and emotional paths to wellness with an emphasis on education. This video was published on Youtube and is a 5 step guide for introverts on how to cope being at large parties. I think the topic is very similar to mine so it good to see what kind of existing work there is out there.

5. Mindfulness Helps Reduce Social Anxiety by Kyle MacDonald

This infographic shows how mindfulness helps the anxious mind in order to bring more clarity and focus.

Screen Shot 2015-06-22 at 14.40.19

6. A Guide to Becoming a Pirate by David Soames

I like these funny designs as they are sarcastic but highlight stereotypical key features of the subject (in this case the stereotypical physical aspects of a pirate). I think this could be good to use in my work as I can highlight the stereotypes of social anxiety and then visualise them to explain why SAD people act this way.

Screen Shot 2015-06-22 at 13.57.32

7. Truth Facts

Truth Facts are a series of charts and infographics communicating funny issues and situations that happen in our modern lives. I love the simple design and colour pallettes and I especially like the examples which compare what people think to what people actually mean as this is an idea I will be experimenting during unit 2.2.

Screen Shot 2015-06-22 at 13.52.11 Screen Shot 2015-06-22 at 13.53.18 Screen Shot 2015-06-22 at 13.54.11 Screen Shot 2015-06-22 at 13.54.24 Screen Shot 2015-06-22 at 13.54.50 Screen Shot 2015-06-22 at 13.55.21


I have talked about some of these examples in my Major Project Definition as they have definitely influenced my approach and design thinking towards my Major Project.

A How To Guide on Having Social Anxiety Disorder

One of my ideas was to create a How to guide on being socially anxious or having social anxiety disorder.

The script would be a number of steps for example :

1. Fear small talk.

2. All conversations must include atleast one awkward silence and end abruptly.

3. Must always receive the wrong food order but never correct them, and proceed to eat wrong order pretending it is no big deal.

Below is an experiment that tries to visualise this idea.

I think the experiment itself is cute, but possibly appeals to ages younger than that in my target audience. I do really like the narrative however and want to develop this more in unit 3.

Visualising Through Collage

Throughout my project I experimented with collage to visualise elements of my research and ideas:

Social anxiety is: Over thinking everything!


Social Anxiety is: Pretending everything is OK!:

say vs means collage

Collage over mouth Collage Overthinking Collage Say VS Thinks Collage used forStop Motion


I then went on to create an experiment that visualises the previous poster I created on ‘What Socially Anxious People Say VS What Socially Anxious People Mean’ in a collage style using iMotion App.

I think this experiment is successful as it is funny and communicates the behaviour correctly but I would need to work a lot more on the technical skills as the experiment is very rough and I would need to research and experiment on making this idea more polished, well designed and to a higher level of quality.

What Socially Anxious People Say VS What Socially Anxious People Mean

This idea is based on socially anxious people’s need to appear unfoolish and pretend everything is fine, even when it is OK to not be.

This poster compares what socially anxious people are saying to what they are actually thinking in their heads when they say it.


I think this idea as a script/narrative has the potential to work very well as it can be funny and is a good way of visualising their behaviour.


Studio Poster

Today we created posters to display our research question, aims and objectives and possible outputs for our Major Project. This was to kick start us thinking about our Major Project Definitions for unit 2.3


I got some good feedback on mine, saying it is very clear and concise. There was some confusion over the context, but they are separate areas I want to explore more and not areas I am combining together in one output.

Unmotivational Posters

One of my experiments was looking at the inspirational and motivational posters that you see being shared on Facebook and Instagram. I wanted to change these posters to communicate how a socially anxious person feels.

Screen Shot 2015-06-22 at 14.04.41 Screen Shot 2015-06-22 at 14.04.31 Screen Shot 2015-06-22 at 14.04.15

I also created short moving poster that slowly transition between the ‘motivational’ or ‘reality’ to the ‘unmotivational’ or ‘how it feels to have social anxiety’.