Contextual References for Major Project Definition.

During researching for unit 2.2 and 2.3, I came across the following work that I found to be successful, inspiring and good design practice.

1. Guide to Understanding the Introverted by Schroeder Jones. 

Jones made this comic as a way of explaining exactly why introverts behave the way they do. I feel this piece of design reaching the same target audience as I aim to reach.


2. The Socially Awkward Penguin

An advice animal image macro series featuring a penguin lacking both social skills and self esteem. The text typically narrates uncomfortable life situations that highlight a clumsy or inelegant reaction.

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3. Reality VS How It Feels With Social Anxiety.

Shea Strauss is an illustrator and design and works for College Humour, a leading online entertainment company. She created a series of illustrations that visualise how socially anxious people perceive certain social situations. I think this piece is great as it is funny, honest and shows a great comparison which communicates the fear and anxiety these people experience in this situations.

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4. Party Guide for an Introvert by Wellcast.

Welts are a twice-a-week show who explore the physical, mental and emotional paths to wellness with an emphasis on education. This video was published on Youtube and is a 5 step guide for introverts on how to cope being at large parties. I think the topic is very similar to mine so it good to see what kind of existing work there is out there.

5. Mindfulness Helps Reduce Social Anxiety by Kyle MacDonald

This infographic shows how mindfulness helps the anxious mind in order to bring more clarity and focus.

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6. A Guide to Becoming a Pirate by David Soames

I like these funny designs as they are sarcastic but highlight stereotypical key features of the subject (in this case the stereotypical physical aspects of a pirate). I think this could be good to use in my work as I can highlight the stereotypes of social anxiety and then visualise them to explain why SAD people act this way.

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7. Truth Facts

Truth Facts are a series of charts and infographics communicating funny issues and situations that happen in our modern lives. I love the simple design and colour pallettes and I especially like the examples which compare what people think to what people actually mean as this is an idea I will be experimenting during unit 2.2.

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I have talked about some of these examples in my Major Project Definition as they have definitely influenced my approach and design thinking towards my Major Project.

A How To Guide on Having Social Anxiety Disorder

One of my ideas was to create a How to guide on being socially anxious or having social anxiety disorder.

The script would be a number of steps for example :

1. Fear small talk.

2. All conversations must include atleast one awkward silence and end abruptly.

3. Must always receive the wrong food order but never correct them, and proceed to eat wrong order pretending it is no big deal.

Below is an experiment that tries to visualise this idea.

I think the experiment itself is cute, but possibly appeals to ages younger than that in my target audience. I do really like the narrative however and want to develop this more in unit 3.

Visualising Through Collage

Throughout my project I experimented with collage to visualise elements of my research and ideas:

Social anxiety is: Over thinking everything!


Social Anxiety is: Pretending everything is OK!:

say vs means collage

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I then went on to create an experiment that visualises the previous poster I created on ‘What Socially Anxious People Say VS What Socially Anxious People Mean’ in a collage style using iMotion App.

I think this experiment is successful as it is funny and communicates the behaviour correctly but I would need to work a lot more on the technical skills as the experiment is very rough and I would need to research and experiment on making this idea more polished, well designed and to a higher level of quality.

What Socially Anxious People Say VS What Socially Anxious People Mean

This idea is based on socially anxious people’s need to appear unfoolish and pretend everything is fine, even when it is OK to not be.

This poster compares what socially anxious people are saying to what they are actually thinking in their heads when they say it.


I think this idea as a script/narrative has the potential to work very well as it can be funny and is a good way of visualising their behaviour.


Studio Poster

Today we created posters to display our research question, aims and objectives and possible outputs for our Major Project. This was to kick start us thinking about our Major Project Definitions for unit 2.3


I got some good feedback on mine, saying it is very clear and concise. There was some confusion over the context, but they are separate areas I want to explore more and not areas I am combining together in one output.