Major Project and Visual Summary References

Suspect America – I looked at this one as it was a similar illustration style and I loved the use of textures in the black and white areas.

Party Survival Guide for Introverts – I looked at this one as it is on a similar topic and I researched animated infographics. I loved the tone and the use of the numbers to keep the viewers attention throughout. I tried to do this in my output.

McBites Little World – I referenced this example as it is a mixture of doodles and photography! I love how the doesn’t move until the very end but it still suggests it is moving by the surrounding doodles. I also like how the doodles make the mcbite, which is something small, into a meteor from out of space which is something big.

Red Bull Doodle – I looked at this one as it was using doodles. I liked how to camera followed the doodles as they drew on and how the lined paper background moves with the camera giving the impression they are on an actual piece of paper. I also did this in my output.


Design take 3

I wanted to make my designs look more hand-drawn.
I went back to experimenting with the visuals and doodles as well as drew my own type so I could scan it in and re-draw in Illustrator.


5 step guide 5 sketch 5 draw 4 sketch 4 draw 3 sketch 3 draw 2 sketch 2 draw 1 sketch P1140700



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After this I went and transferred my designs onto the computer and this is the results and progression:

SignBike and safety

When working in After Effects I added text safe and action guides to ensure no text would get lost. Text safe action safe Title

After looking at my Film Criteria list I realised I needed to use a square format as this meant it would take up more of the smaller screen and this was a common format used in online videos on social media. 

On facebook

I decided to try use different food as wheels to suggest comfort eating;

Oreo bike Donut bike

I decided to go with the donuts as they’re brighter and stand out more. I also intend to rotate the wheels during animation and think the detail in the darker objects will get lost when rotating.

I also thought I should emphasise the numbers more;

No.4Title pink

I also played around with the line thickness and applying the Turbulant Displace effect onto the lines to make them look wiggly and hand drawn. (first two images have the effect applied).Wiggly lines thickerWiggly linesScene 2Scene
I also tried adding paper textures to emphasize the hand-drawn ideas; 


New design


Design take 2

I tried to get more of a consistent doodle feel with my illustrations so re-designed the opening titles;

Screen Shot 2015-10-06 at 23.29.06

I also did a moving test to see how it could be animated;

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Although I think it looks great and has more of a consistent doodle when I viewed the design on social media (above image) I don’t think it stood out and caught people’s attention.

I think I need to add some colour to the designs. I also want my designs to have a more hand made feel to them so I have considered ways I could create this;

  • Add a paper texture
  • Make the lines more wiggly/un-perfect
  • Make the strokes thinner
  • Hand draw my own type, scan in and re-draw in Illustrator

Sketches & Experiments.

Here are images of my initial sketches and visual experiments I did during the designing stage of my project.

Initial sketches:

cake Drawings dry mouth Harry potter and the phone call Overthing Everything Public Attention Symptoms Title02AvoidImage0001-2Image0003-2Monsters Scan 01Monsters Scan 02Monsters Scan 03Monsters Scan 04Monsters Scan 05Monsters Scan 06Monsters Scan 07MonstersNO SignNope train 01Nope Train 02Nope Train Scan 01Nope Train Scan 02Number 1Number and monster sketchesNumbers 02Numbers 03Numbers sketches 03Numbers sketches


My plan is to create a long static image and animate the camera panning across the image to reveal certain elements. To create contrast in order to make it stand out I wanted a white background with dark text and illustrations and bright images.

Below is my first draft of my design.

How to be socially anxious 2

Looking at my designs I don’t really feel they have a consistent ‘doodle’ feel to them and I don’t think they’re very appealing.

So from here I will go back, starting with the title and try to get more of a doodle style.

Existing Work.

Here are some animations and images of the visual/animation style I want to create.

This typography is almost exact to the style of illustration I create and to the visual examples I have already created thus far. The animation style is simple and would work very well with my project.

Below is an example of how I want my camera to work. The camera is focusing on one section of doodles at a time but when you get to the end an pan out, the doodles are all a double page spread and the camera has been panning across. This is how I want to animate my project, by designing it first and having the camera pan over certain sections and have some of the illustration/doodles animated.

I really like in this one below how the objects are drawn on first and still and then as soon as they have been drawn they pop to life.

Mixing live action/photography with the doodle design style:

Feedback and Plan.

Today I got feedback on my project from some people from various industries (motion graphics designers, producers, previous students and brand designers). Below I have recorded the comments made and then come up with a plan on where to go from this point and what to work on over the next few days.

Feedback comments:

  • Really good content; funny and engaging
  • The style you have chosen is suited to the content and what you are trying to communicate
  • Your idea is clear and you know who you are targeting and what message you are trying to get across to your audience
  • You should research existing videos that you like or contain the same visual style, animation style you are aiming for etc. just to get some inspiration of what you want your final video to look like.
  • Your stages are clear and act as a solid base for your script but I think you should create a crude animatic or storyboard to show what words or sections you want to emphasise and how you want the camera to work. This way you can filter out what doesn’t work and decide that elements you will need to animate what which parts can stay as still image.
  • Have you considered what photographs/still images you will include? Doing an animatic will help you figure this out.
  • Biggest concern is timing. You need to dedicate certain amounts of time to different sections in order to ensure you can finish on time.
  • Really good idea having the film able to work as one and also be split into individual stages and work on other social media platforms such as Instagram. It reaches more people and will also allow you to produce your film in smaller chunks which will be more manageable.
  • If timing is a concern you can create one stage and fully finish it and deign the other stages but having one stage finished will allow people to see how the others would work.

Plan for the next few days:

  1. Look at existing animations and find what I like and ones that have similar styles to my project.
  2. Create an animatic and decide what words I want to emphasise or animate.
  3. Decide what imagery I can have in each of the stages.

Visual Experiment 2.

Photography & Doodle mix.

Another one of the visual styles I wanted to look at further was mixing photography with a doodle/notebook style. So here I have created a short stop motion experiment mixing photography and line drawings.

I think this style has the potential to be quite funny and work well with the script and appeals to my audience. I do think the style needs a lot of work and I would want the doodling to have a much more fluid motion, so next I should try mixing the doodling/line drawn elements into the photographs using after effects and use the stroke effect to get the line drawn elements appear on more fluid (same drawing on effect as used in the blue print intro experiment).

Visual Experiment 1.

Blueprint/Instruction Manual.

One of the visual styles I wanted to explore more was the blue print / manual style so I followed an online tutorial by video copilot on how to get a blue print effect on type.

It was time consuming but I think it looks great and the style is effective. Even though I think the serious, technical style in contrast with the humourous script could work well, I do think this style is limiting and once it is done on the title and then repeated for all of the stages, it may become boring or same-y.

In relation to the other two styles, it has the least potential for humour, which is my main intent and may be the least appealing to my main focus target audience.

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